A synergy of knowledge management and competitive intelligence

Abstract

With competition becoming more intense and complex, the market orientation perspectives dictate that enterprises whether large or small have one choice if they are to survive the torrent and turbulent market environment in which they operate to upgrade their internal business activities and to integrate events from the external environment. This article is concerned with knowledge management (KM) and competitive intelligence (CI) as springboards for competitive advantage in small and medium enterprises (SMEs). Specifically, the study investigates how KM and CI can be a source of competitive advantage to SMEs in Mzuzu, Malawi. Based on the findings, we demonstrate the combined effect of KM and CI on the success of enterprises or competitive advantage.

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