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Corporate Branding and Connoisseurship · Study

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ArticleCorporate Branding and Connoisseurship

John M.T. Balmer1995

Article1995

Corporate Branding and Connoisseurship

John M.T. Balmer

547 citations·0/0 files stored·Journal of General Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 547 citations exist upstream.

Cited by

2000Organizational Identity, Image, and Adaptive Instability 1997Relations between organizational culture, identity and image 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 1998Managing Corporate Image and Corporate Reputation 2001Corporate branding and corporate brand performance 2003Corporate brands: what are they? What of them?2003Bringing the corporation into corporate branding 1997Corporate identity: the concept, its measurement and management

Details

Year1995

Typearticle

Published1995-09-01

VenueJournal of General Management

ISSN-L0306-3070

Languageen

Citations547

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1177/030630709502100102

openalex_workW2594598485

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