Antecedents of Purchase Intention in the Online Context

Suélen Bebber · Gabriel Sperandio Milan · Deonir De Toni · Luciene Eberle · Luiz Antônio Slongo

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The understanding of the determinant factors of customer purchase intention is necessary, and it is equally important to study the online purchase context, since this context is disseminated among customers. A theoretical model has been elaborated on and tested, considering the constructs of information quality, distrust, and perceived risk as antecedents of purchase intention, and aiming to analyze the relationship among these constructs in the online purchase context. A quantitative research study has been performed by means of the application of a survey. Multivariate statistics techniques have been applied for data analyses, including structural equation modeling. This study contributes to the evolution of the empirically tested concepts by providing a greater individual understanding of each construct presented in the theoretical model, as well as the relationship among them as determinants of purchase intention; the indication is that meaningful relationships were found which may impact greater profitability and, consequently, greater competition for online retailers.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003User Acceptance of Information Technology: Toward A Unified View1 1998Principles and Practice of Structural Equation Modeling 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1996The Behavioral Consequences of Service Quality 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2011Specification, evaluation, and interpretation of structural equation models

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