Factors Affecting Private University Students’ Intention To Adopt E- Learning System in Bangladesh

Abstract

E-learning refers to a platform in which learning materials such as lecture notes, slides, and video can be accessed through the use of internet services in an outdoor environment. The main purpose of the platform is to provide students with the various interactive-learning contents in order to learn a lesson, interact with the educator and other learners who are embedded in the system across the globe. In Bangladesh, e-learning is still an emerging concept in the higher education system as it is not so widely used by many institutions and most of the learners are unaware of the benefits of using e-learning. Currently, a number of private universities using customized platforms in a short range in order to provide quality education in Bangladesh. Nevertheless, implementing a specific technology, which is not widely appreciated by the users in a region at all, leads to waste of resources. This paper aims to identify the determinants of students' acceptance of e-learning platforms such as Moodle, Blackboard, and Google classroom or any customized e-learning platforms, etc in Bangladesh by applying the Technology Acceptance Model (TAM), which was solely proposed by Davis in 1986. A total number of 219 respondents from two different universities were surveyed randomly within the decided sample extent and sample frame by applying FGD and In-depth interview techniques in a classroom environment. In this study, Partial Least Squares Structural Equation Modeling (PLS-SEM) tool was applied to analyze data. Data support a direct impact of Self-efficacy (SE) on PEOU and PU. However, latent variables SE had no effect on ATU. The survey result confirmed that consumers are still not satisfied with the graphical interface provided by the company. Thus, there is a need to focus on the graphical user interface and application by the mobile wallet service providers.

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