Transmedia Storytelling Initiatives in Brazilian Media

Renira Rampazzo Gambarato · Geane Carvalho Alzamora

8 citations0/0 files storedMedienJournal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Literature, Culture, and Aesthetics Journalism and Media Studies Media and Digital Communication

Abstract

This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

Cited by

2016Blurring Boundaries, Transmedia Storytelling and the Ethics of C. S. Peirce 2015Fish Fight 2016An Exploration of the Concept of Transmedia Stroytelling in the United States and South Korea : A Systematic Analysis

Imported from OpenAlex (CC0) — nothing here is generated.