The Future of Psychometric Testing

Abstract

This chapter attempts to examine how trends in consumer technology, the heightening of interest in the value of psychology and the willingness of consumers to forgo privacy will shape the psychometric testing industry, and perhaps transform it, within a decade. A free smartphone app is experimented in the chapter to measure personality and to make professional personality testing available to consumers. The app is called 'practical personality test' and the website to which it is linked is called PersonaBubble. The experiment with the practical personality test app and the associated PersonaBubble website has demonstrated how a smartphone-based platform targeted at consumers can recruit large samples. Disruptions to the current theory and practice of psychometric testing will come from many different directions over the next decade and they will occur at varying speeds. The fastest will be the digital badging movement and the most fundamental will be advances in the neuroscience of personality.

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