Risk and opportunities connected to the adoption of internet banking in an emerging market

Abstract

This research investigate the adoption of Internet banking among Gaborone`s working class and university students. Internet banking comes with convenience and lower costs, which encourage customers to adopt it. Hindering factors to Internet banking adoption include lack of trust and awareness. The study is based on a quantitative research approach. The results suggest that Internet banking adoption is almost the same between the working class and university students. The main factors that support Internet banking adoption are perceived ease of use, perceived usefulness and compatibility. The study findings are consistent with previous studies done in other countries, which show same factors that promote and hinder internet banking adoption. The study therefore contributes to our understanding about factors that promote and hinder internet banking by customers. Furthermore studies may focus on the rate of internet adoption among age groups, income and social status.

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