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In this chapter, the author employs his training in psychology and business to address the threat of Internet business disruption to the ethics-informed field of occupational testing. While the central theme is competition, the forces of competition in the testing industry are explored through the conflicting discourses of psychology and its ethics, and business and its practices of utilisation in marketing; these are interwoven with the Internet's power to disrupt markets and whole industries. The chapter argues that the discourse of business sometimes creates grey markets, in which products are distributed through channels not intended by their manufacturers. It then introduces the competitive nature of DISC-based tests and follow with case examples of how disruption destabilises established business practices and strong positions in an industry. Finally, the chapter provides information on DISC-based personality instruments that is from a white paper by UK Chartered Occupational Psychologist Andrew Munro.
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