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The Brand Mindset · Study

BookThe Brand Mindset

Duane E. Knapp1999

Book1999

The Brand Mindset

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2009Uncovering the corporate brand's core values 2010The impact of color traits on corporate branding 2021Brand as Promise 2013Purchase of branded commodity food products: empirical evidence from India 2008The Gender of Branding: Early Nike Women's Advertising as a Feminist Antenarrative 2013Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications 2012Marketing and Environmental Sustainability in the Sport Sector: Developing a Research Agenda for Action 2006The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia)

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Year1999

Typebook

Published1999-11-01

Languageen

Citations70

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2596185463

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