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ArticleConsumer learning by analogy

Jennifer Gregan‐Paxton1997

Article1997

Consumer learning by analogy

Jennifer Gregan‐Paxton · Deborah Roedder John

9 citations·0/0 files stored·Journal of Consumer Research

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Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Language, Metaphor, and Cognition

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Year1997

Typearticle

Published1997-01-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations9

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2596903756

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