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This article explores, among other things, the relationship between language and identity. It focuses particularly on the role of the indigenous African languages in higher education. The findings discussed here are based on an empirical study that investigated the status of isiZulu at the University of KwaZulu-Natal, Westville campus. This paper explores the problem of the existing stigma attached to indigenous African languages by their own speakers, particularly the isiZulu and isiXhosa speakers. Firstly, an attempt is made to understand the reasons why these speakers look down upon their languages. Secondly, the article outlines how these speakers construct their identities through language usage. Finally, in view of the expected transformation in higher education and the draft language policy of the said institution, recommendations are made on ways to promote the use of the indigenous African languages in higher education.
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