Industry Self-Regulation

Abstract

This paper tracks the development of self-regulation from the early guilds through to the many self-regulatory initiatives of the twentieth century. It looks particularly at the development of advertising self-regulation, and takes a close look at the implications for it of the implementation of the EEC Directive on Misleading Advertising. Finally, there is a discussion of the strengths and limitations of self-regulation as an element in our system of consumer protection.

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