References

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• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1995Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade1,519 cited
• 1997Do Customer Loyalty Programs Really Work1,043 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention715 cited
• 2008Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers690 cited
• 1990Optimal Price Skimming by a Monopolist Facing Rational Consumers432 cited
• 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting425 cited
• 2008Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status371 cited
• 2007The effects of loyalty programs on customer lifetime duration and share of wallet354 cited
• 2001Evaluative and relational influences on service loyalty346 cited
• 2001Reward Programs and Tacit Collusion321 cited