Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics

Cody T. Havard · Daniel L. L. Wann · Timothy D. Ryan

32 citations0/0 files storedJournal of applied sport management

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Abstract

The current study investigated the influence of a U.S. intercollegiate team competing in a new conference for multiple seasons on fan perceptions of rival teams and likelihood of considering anonymous aggression toward rival teams. Fans of teams that changed conferences during conference realignment reserved stronger negative perceptions of the former rival on factors involving on-field competition and stronger negative perceptions of the current rival on factors involving off-field competition. Additionally, fans were more likely to consider committing anonymous acts of aggression against the former rival team than the current rival team. Implications and directions for future study are discussed.

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References

1989Language use in intergroup contexts: The linguistic intergroup bias.2010The Psychology of Rivalry: A Relationally Dependent Analysis of Competition 2005Biased Evaluations of In-Group and Out-Group Spectator Behavior at Sporting Events: The Importance of Team Identification and Threats to Social Identity 2012Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)2003Sport team identification and willingness to consider anonymous acts of hostile aggression 2013Glory Out of Reflected Failure: The examination of how rivalry affects sport fans 1999SPORT FAN AGGRESSION AND ANONYMITY: THE IMPORTANCE OF TEAM IDENTIFICATION 1994Spectators’ Evaluations Of Rival And Fellow Fans

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