Strategi Public Relations

Silih Agung Wasesa · Jim Macnamara

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Public Relations and Crisis Communication Marketing and Advertising Strategies Communication Studies and Media

Abstract

Buku ini menggambarkan contoh nyata kehebatan strategi PR yang tepat. Semuanya disajikan dalam gaya bahasa populer yang mudah dipahami pembaca. Dan buku ini memperkaya perspektif tentang strategi dan taktik Public Relations serta membantu mendaratkan teori dan pakem pr yang kadang rumit.

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