A Test of Interactive Narrative as a Tool Against Prejudice

Abstract

Interactive narratives allow audience members control over characters and unfolding plots. The present study tested exposure effects of an interactive narrative in which audience members adopt the perspective of an immigrant illegally crossing into the United States from Mexico. Results suggested that exposure to the interactive narrative engendered positive affect toward Mexicans in the U.S., which predicted support for social services that would benefit Mexican immigrants. Participants' enjoyment also positively predicted affect and support for social services benefiting Mexican immigrants. Results suggest interactive narratives may be effective tools in helping reduce prejudice toward marginalized social groups.

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