La Publicidad Social: concepto, objeto y objetivos.

Abstract

In developed western societies every time is greater the frequency with which the consumersare surprised by advertisements in which the objects, the beauty and the pleasure have beenreplaced by the ideas, the ugliness and even the horror. This phenomenon, is the most directconsequence of the emergency in the societies that we can call opulent, of an specific and peculiaradvertising modality, that is more and more presents. An advertising that has been put systematiclyto the service of social causes and lends for it its technique, its system, its knowledge.And, as usually it happens, the practice of this phenomenon goes very in front of its theoreticalreflection and explanation, to which this work only tries to add a thin ray of light.

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