Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata

Poppy Ruliana · Ririh Dwiantari

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Public Relations and Crisis Communication Diverse Aspects of Tourism Research Marketing and Advertising Strategies

Abstract

The purpose of this study is to determine the communication strategy of marketing through public relations approach between hotel and community. The model used in this study is a Public Relations strategy planning model of Cutlip, Center & Broom (2009). Method used in this research is descriptive qualitative approach. Data were collected by doing participatory observation, in-depth interviews, documentary studies and triangulation. Data wrere analyzed through the stages of data reduction, data presentation, conclusion and verification. Result shows that the PR strategy planning model proposed by Cutlip, Center & Broom can support this research.

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2016Qualitative Data Analysis 2014KOMUNIKASI ORGANISASI teori dan studi kasus 2001Strategi pemasaran hotel

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2021Strategi Komunikasi Pemasaran dalam Mempertahankan Customer Loyalty pada Hotel Salak Bogor, Indonesia 2021STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PAMERAN INDONESIA INTERNATIONAL MOTOR SHOW (IIMS)

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