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This article is devoted to research the benefits offered by e-commerce for business and consumers. Internet significantly increases the company’s marketing opportunities, helps to reduce company’s costs, simplifies and reduces the cost of interaction with contractors. As for consumers, Internet provides opportunities to find the most optimal price offers, helps to reduce asymmetry of information, and simplifies the process of purchase. The benefits at the micro-level impact on the economy as a whole, resulting in an increase in output and effective demand.
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