Selling television: British television in the global marketplace

Jeanette Steemers

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Cinema and Media Studies Media and Digital Communication Asian Culture and Media Studies

Abstract

Preface 1. Going Global - Theoretical Bearings. 2. Process and Product - The Global Trade in Television Programmes. 3 . Policy Interventions -Promoting British Exports. 4. British Players in the International Marketplace. 5 . Collaboration and Emulation - The American Connection. 6 . You Can't Sell Everything European Particularities. 7. Old Friends and New Markets - Australia, New Zealand and East Asia. Conclusion

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