Learn after reading: effects of news framing and responsibility attribution on Chinese college students’ perceived efficacy in identifying others and themselves with depression

Abstract

Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the effects of depression news coverage on Chinese college students’ mental health literacy, focusing on their perceived efficacy in recognizing depression symptoms, a 2 (news framing: episodic vs. thematic) × 2 (responsibility attribution: individual vs. societal) × 2 (gender: female vs. male) between-subjects experiment was conducted among 187 students at a large research university in China. The key findings, after controlling for depression issue involvement, include: (1) the main effects of attribution on perceived efficacy in identifying others (friends and family members) with depression; (2) the association between gender and perceived efficacy in identifying family members with depression; and (3) the three-way interactions on how framing, attribution, and gender jointly affect not only perceived efficacy in identifying others but also themselves with depression. These findings provide insights on how depression news coverage can help enhance mental health literacy and build stronger depression symptom resilience among Chinese college students. Implications for health journalists and public health communication professionals in China are discussed.

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