Generation Z: Communications & Engagement

David Bozward

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Generational Differences and Trends Digital Marketing and Social Media Media and Digital Communication

Abstract

This generation is instantly connected and interconnected, with access to everything all the time. Their world is centred around smartphones, text messages, instant messaging, Skype, online social communities like Facebook and Twitter or self-publishing tools like YouTube and WordPress and the only way you are going to get the most from them is on their terms. So how do we achieve higher engagement and communication from Generation z?

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