Business models as service strategy

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Heiko Wieland, Nathaniel N. Hartmann, Stephen Louis Vargo (2017). Business models as service strategy. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-017-0531-z

@article{heiko2017business,
  title  = {Business models as service strategy},
  author = {Wieland, Heiko and Hartmann, Nathaniel N. and Vargo, Stephen Louis},
  year   = {2017},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-017-0531-z}
}

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