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Customer Segmentation for Customer Relationship Management on Retail Company: Case Study PT Gramedia Asri Media

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References

2010Data Mining Techniques in CRM: Inside Customer Segmentation207 cited

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2022The Implementation of K-Means dan K-Medoids Algorithm for Customer Segmentation on E-commerce Data Transactions9 cited
2021E-Commerce Customer Segmentation Using K-Means Algorithm and Length, Recency, Frequency, Monetary Model9 cited

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