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Place branding & place marketing 1976–2016: A multidisciplinary literature review · Study

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ArticlePlace branding & place marketing 1976–2016: A multidisciplinary literature review

Renaud Vuignier2017

Article2017

Place branding & place marketing 1976–2016: A multidisciplinary literature review

Renaud Vuignier

112 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Diverse Aspects of Tourism Research Economic Development and Regional Competitiveness Business, Innovation, and Economy

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References

2012Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 1983Sociological Paradigms and Organizational Analysis.1989From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism 2005Cities and the Creative Class 2021Sociological Paradigms and Organisational Analysis: Elements of the Sociology of Corporate Life 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations 2004From city marketing to city branding: Towards a theoretical framework for developing city brands 2005The Flight of the Creative Class: The New Global Competition for Talent

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Year2017

Typearticle

Published2017-05-02

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations112

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1007/s12208-017-0181-3

openalex_workW2611556361

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