Lyme Disease and YouTubeTM: A Cross-Sectional Study of Video Contents

Corey Hannah Basch · Lindsay A Mullican · Kwanza D. Boone · Jingjing Yin · Alyssa Berdnik · Marina E. Eremeeva +1 more

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Social Media in Health Education Health Literacy and Information Accessibility Media Influence and Health

Abstract

OBJECTIVES: videos varied by their sources. METHODS: videos (n = 100) were identified and manually coded for contents and sources. RESULTS: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13-52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23-25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52-39.05). CONCLUSION: celebrities to co-develop educational videos may be a future direction.

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2017Zika Virus on YouTube: An Analysis of English-language Video Content by Source

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2020Cross‐sectional study on the quality of oral lichen planus videos on YouTube™2023Approaches to Research Ethics in Health Research on YouTube: Systematic Review

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