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E-commerce And E-business: A new paradigm or old business in new clothes?
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E-commerce And E-business: A new paradigm or old business in new clothes? (2006)E-commerce And E-business: A new paradigm…Essentials of Marketing (1979)Essentials of MarketingA Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)Strong brands and corporate brands (2006)Believe it or not: Credibility of blogs in tourism (2008)
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  • 1979Essentials of Marketing263 cited

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