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Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service
16 references·0 citing·38 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2008Attachment in adulthood: structure, dynamics, and change4,315 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1997Commitment in the workplace: theory, research, and application3,368 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2000Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization1,699 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 2007

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Reaping relational rewards from corporate social responsibility: The role of competitive positioning
1,295 cited
  • 2001The relationship between customer loyalty and customer satisfaction1,290 cited
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