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Neuroeconomics and Rationality
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Neuroeconomics and Rationality (2005)Neuroeconomics and RationalityThe Fundamentals of Neuroeconomics (2020)The Fundamentals of Neuroecon…A UTILIZAÇÃO DO NEUROMARKETING NA FORMULAÇÃO DE ESTRATÉGIAS DE VENDAS MAIS EFICAZES (2020)A UTILIZAÇÃO DO NEUROMARKETIN…The Fundamentals of Neuroeconomics (2016)The Fundamentals of Neuroecon…Emotion and Finance - An Interdisciplinary Approach to the Impact of Emotions on Financial Decision Making (2008)Emotion and Finance - An Inte…Judgment under Uncertainty: Heuristics and Biases (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Examining Risk Absorption Capacity as a Mediating Factor in the Relationship between Cognition and Neuroplasticity in Investors in Investment Decision Making (2022)Understanding Individual Attitude to Money: A Systematic Scoping Review and Research Agenda (2023)Neurofinance: Decoding the Brain׳s Role in Investment Decision-Making (2024)The Framing of Decisions and the Psychology of Choice (1981)NeuroEconomics: An overview from an economic perspective (2005)Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Judgment under Uncertainty (1982)
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  • 2008Emotion and Finance - An Interdisciplinary Approach to the Impact of Emotions on Financial Decision Making10 cited
  • 2016The Fundamentals of Neuroeconomics9 cited
  • 2020A UTILIZAÇÃO DO NEUROMARKETING NA FORMULAÇÃO DE ESTRATÉGIAS DE VENDAS MAIS EFICAZES6 cited
  • 2020The Fundamentals of Neuroeconomics0 cited

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