SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method · Study

ArticleShelves

ArticleForecasting social CRM adoption in SMEs: A combined SEM-neural network method

Ali Ahani2017

OA

Articlegreen2017

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method

Ali Ahani · Nor Zairah Ab. Rahim · Mehrbakhsh Nilashi

239 citations·0/0 files stored·Computers in Human Behavior

No readable copy stored yet — this record is metadata only.

Technology Adoption and User Behaviour Digital Marketing and Social Media ERP Systems Implementation and Impact

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 239 citations exist upstream.

References

2019Diffusion of Innovations 1 1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 2011PLS-SEM: Indeed a Silver Bullet 2015A primer on partial least squares structural equation modeling (PLS-SEM)2009Users of the world, unite! The challenges and opportunities of Social Media 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 2014A primer on partial least squares structural equation modeling (PLS-SEM)

Cited by

2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda 2019Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews 2019Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels 2020Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption 2021I Am too old for this! Barriers contributing to the non-adoption of mobile payment 2021Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research 2022Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media 2020Big data analytics adoption model for small and medium enterprises

Details

Year2017

Typearticle

Published2017-06-01

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations239

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

Identifiers

doi10.1016/j.chb.2017.05.032

openalex_workW2621137825

Links

Imported from OpenAlex (CC0) — nothing here is generated.