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The Emergence of Generation Z And Its Impact in Advertising

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1987Celebrity Advertising206 cited

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13 cited

2023Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers12 cited

2023The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them11 cited

2025Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products11 cited

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