Shopper's Stance Towards Web Shopping

Katta Rama Mohana Rao · Chandra Sekhar Patro

12 citations0/0 files storedInternational Journal of Online Marketing

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Over the last decade, the trend of web shopping has been increasing rapidly with the development and ease in accessibility of internet. Web shopping is a recent experience in the field of E-Business and is definitely the future of shopping in the world. Most of the companies are operating online portals to sell their products or services to the customers. The growth of web shopping is an impetus for further exploration of the feelings towards the web, built between online businesses and shoppers. The study identifies the variables influencing shopper's stance towards web shopping and also offers some insights for improvement of the web stores. Furthermore, the results show that the variables have significant influence on the shopper's stance towards web shopping. Finally, some measures have been proposed for e-retailers to take initiatives for making web shopping experience more effective and trustworthy.

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References

2012An Analysis of Factors Affecting on Online Shopping Behavior of Consumers 2011Antecedents of Online Shopping Behavior in India: An Examination 2015An Analysis of Factors Affecting on Online Shopping Behavior of Consumers 2007Conceptualising consumer behaviour in online shopping environments 2016Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis 2006Online retailing, product classifications, and consumer preferences 2009Determinants of Shopper Behaviour in E-tailing: An Empirical Analysis 2003Shopping Orientations, Product Types and Internet Shopping Intentions

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2023Consumers' Digital Shopping Experience 2020Consumers' Perceived Value in Internet Shopping 2018Predicting Consumers' Acceptance of Online Shopping on the Internet

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