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Perception of Consumer on Marketing Mix: Male vs. Female · Study

WorkPerception of Consumer on Marketing Mix: Male vs. Female

Chai Lee Goi2010

Work2010

Perception of Consumer on Marketing Mix: Male vs. Female

16 citations·0/0 files stored·eSpace (Curtin University)

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1998Principles and Practice of Structural Equation Modeling 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 1988Goodness-of-fit indexes in confirmatory factor analysis: The effect of sample size.1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures 1987Latent variable models: An introduction to factor, path, and structural analysis 1987"How Big Is Big Enough?": Sample Size and Goodness of Fit in Structural Equation Models with Latent Variables 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

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2013Comparison of marketing mix dimensions between local and international hotel customers in Malaysia

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Year2010

Typeother

Published2010-01-01

VenueeSpace (Curtin University)

Languageen

Citations16

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW2624722117

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