ChapterIn Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes
In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes
Andreu van Hooft, Frank van Meurs, Danique Spierts
2017-01-01chapterSpringer eBooks9 citationsclosed
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