A Study on the Innovation of E-commerce Service Mode under the Background of Big Data

Abstract

With the development of information technology, the ability of data processing and analysis becomes more and more powerful in this information era.Data has penetrated into various industries, which becomes the significant factor of production.In the era of big data, e-commerce has also undergone great changes, and how to use big data to provide better service experience for the customer is the key point for future e-commerce service mode's innovation.Based on the author's learning and practical experience, this paper first analysed the e-commerce under the background of big data, then discussed the opportunity for e-commerce development under big data, and finally put forward the e-commerce innovation mode under the background of big data. E-commerce under Big DataUnder the background of bid data, e-commerce business can totally promote the value of e-commerce creation to precision, with the use of efficient big data collection, processing and analysis.E-commerce is generated with the behavior of enterprises and consumers in real time, whether in the e-commerce platform, mobile terminal or social media or any other third-party service platform, as long as these two parts intersect, e-commerce data will be generated.While traditional manipulation and analysis methods cannot process and use these massive data effectively.At the same time, e-commerce data also presents a high degree of diversity, which not only contains consumer reviews, feedbacks and various social information, but also has many personal information of consumers, such as the information of consumer location presented by mobile terminals.The data carrier includes text, picture, audio, video, and so on.As shown in Figure 1, taking the shopping website as an example, when you organize the collected big data and get consumer shopping intentions and behavior affecting factors, you can be more targeted to serve consumers, and persuade them to purchase your products.Going into the big data era, some garbage data, which considered to be useless previously, may provide more accurate and timely consumer information for e-commerce enterprises through big data analysis and cloud computing, and then it can provide the basis for enterprise marketing activities.In real 2nd

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