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Marketing Manhood in a “Post-Feminist” Age
4 references·4 citing·33 second hop
Marketing Manhood in a “Post-Feminist” Age (2017)Marketing Manhood in a “Post-Feminist” AgeAffirmative Reaction (2011)Affirmative ReactionThe Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events (2005)The Male Consumer as Loser: B…Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine (2003)Stylish Hard Bodies: Branded …Masculinity and men's lifestyle magazines (2003)Masculinity and men's lifesty…Legitimation as linchpin: On Raewyn Connell’s changing conceptualization of ‘hegemonic masculinity’ (2024)Legitimation as linchpin: On …Green your groin: Sustainability, men’s underwear and the wild (2021)Green your groin: Sustainabil…From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising (2021)From overt threat to invisibl…Gendered Embodiment (2018)Gendered EmbodimentMake Room for TV (1992)The possessive investment in whiteness: how white people profit from identity politics (1998)Negotiating Hegemonic Masculinity in a Batterer Intervention Program (2007)Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign (2009)Branded fitness: Exercise and promotional culture (2016)Masculinities (2020)The Interpretation of Cultures (1974)The Postmodern Condition: A Report on Knowledge (1984)Contesting Masculinity’s Makeover: Queer Eye, Consumer Masculinity, and “Straight-Acting” Gays (2005)Do representations of male muscularity differ in men's and women's magazines? (2005)Change in sociocultural ideal male physique: An examination of past and present action figures (2006)The Interpretation of Cultures (2017)Visual methodologies : an introduction to researching with visual materials (2012)Case Study Research and Applications: Design and Methods (2017)Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset (2024)Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda (2024)Menopause on the market: navigating the dualities of care and empowerment (2025)Researching Society and Culture (2025)Masculinity as Homophobia: Fear, Shame, and Silence in the Construction of Gender Identity (1994)Hybrid Masculinities: New Directions in the Sociology of Men and Masculinities (2014)Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Visual Pleasure and Narrative Cinema (1975)Doing Gender (1987)Constructions of masculinity and their influence on men's well-being: a theory of gender and health (2000)‘Fighting like a girl ’: qualitative analysis of the gendered movement learning in the Spanish Olympic karate team (2022)Hegemonic Masculinity (2005)Selections from the Prison Notebooks (2007)Neoliberal frames and genres of inequality: Recession-era chick flicks and male-centred corporate melodrama (2013)“Kick the XX out of your life”: An analysis of the manosphere’s discursive constructions of gender on Twitter (2021)Antifeminism, Profeminism, and the Myth of White Men’s Disadvantage (2021)‘That’s not masculine’ (2009)Healthy masculinities? How ostensibly healthy men talk about lifestyle, health and gender (2009)Masculinities, the Metrosexual, and Media Images: Across Dimensions of Age and Ethnicity (2010)
this work references cited by second hop

References

  • 2003Masculinity and men's lifestyle magazines214 cited
  • 2003Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine166 cited
  • 2005The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events134 cited
  • 2011Affirmative Reaction108 cited

Cited by

  • 2021From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising39 cited
  • 2024Legitimation as linchpin: On Raewyn Connell’s changing conceptualization of ‘hegemonic masculinity’34 cited
  • 2018Gendered Embodiment22 cited
  • 2021Green your groin: Sustainability, men’s underwear and the wild3 cited

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