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Potenziale des Neuromarketings für die Gestaltung von Gesundheits-kampagnen
15 references·0 citing·39 second hop
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References

  • 1995The Expensive-Tissue Hypothesis: The Brain and the Digestive System in Human and Primate Evolution2,290 cited
  • 1965Principles of Preventive Psychiatry1,999 cited
  • 1965Principles of Preventive Psychiatry1,278 cited
  • 2010Motivation und Handeln977 cited
  • 1977Beyond Boredom and Anxiety: The Experience of Play in Work and Games.854 cited
  • 2003How customers think: essential insights into the mind of the market611 cited
  • 1997Avoidance achievement motivation: A personal goals analysis.470 cited
  • 1996Goal Effects on Action and Cognition407 cited
  • 1996Advertising and popular culture223 cited
  • 1996Up-to-Date Report123 cited
  • 2023Werbe- und Konsumentenpsychologie101 cited
  • 2007Persönlichkeit, Entscheidung und Verhalten : warum es so schwierig ist, sich und andere zu ändern97 cited
  • 2004How Customers Think: Essential Insights into the Mind of the Market85 cited
  • 2005Motivation und Handeln: Einführung und Überblick59 cited
  • 1989Eigenschaftstheorien der Motivation12 cited

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