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• 2009International marketing adaptation versus standardisation of multinational companies176 cited
• 2008The organisation of integrated communications: toward flexible integration167 cited
• 2015Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach110 cited
• 1970How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects98 cited
• 2005Integrated marketing communication and postmodernity: an odd couple?93 cited
• 2009New tensions and challenges in integrated communications88 cited
• 2011From Silos to Synergy82 cited
• 2004Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella80 cited
• 2007Insights into interpreting integrated marketing communications78 cited
• 2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance74 cited
• 2008Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication73 cited
• 2004Will agencies ever “get” (or understand) IMC?71 cited
• 2010Integrated marketing communications: How can we measure its effectiveness?63 cited