Extracting Value From Intellectual Assets

Abstract

OVERVIEW:Intellectual assets are fundamental to the operation of technology-intensive firms. Companies skilled at managing intellectual property as a business strategy protect the core of the business while licensing IP to generate a return on investment. Developing a reasonable and defensible valuation model is key to the success of any intellectual asset management program. A previous article described how leading firms strategically organize their intellectual asset portfolios (RTM, Jan.–Feb. 2005). This article describes the valuation of IP, specific methods for extracting value from the IP portfolio, organizing for out-licensing technology, and the career opportunities for licensing professionals.

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