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ArticleWhat Buyers Buy and Sellers Sell: Implications for Marketing Managers

Thomas F. McMahon1996

Article1996

What Buyers Buy and Sellers Sell: Implications for Marketing Managers

Thomas F. McMahon

9 citations·0/0 files stored·Journal of Professional Services Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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(1996). What Buyers Buy and Sellers Sell: Implications for Marketing Managers. Journal of Professional Services Marketing: Vol. 13, No. 2, pp. 3-16.

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1971A theory of justice original edition 1975Management. Tasks, Responsibilities, Practices.1974The Unstable ground: corporate social policy in a dynamic society 1980Business and Society: Concepts and Policy Issues

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Details

Year1996

Typearticle

Published1996-06-21

VenueJournal of Professional Services Marketing

ISSN-L0748-4623

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1300/j090v13n02_02

openalex_workW265560284

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