“Who Do You Think You Are?”: When Marginality Meets Academic Microcelebrity

Tressie McMillan Cottom

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University Challenges and Reforms Publishing and Scholarly Communication Contemporary Sociological Theory and Practice

Abstract

Populists and capitalists conceptualize academic public writing as a democratizing process.I argue that interlocking structures of oppression contour neoliberal academic appeals for public scholarship.Using data from a public academic blog, I conceptualize the attention economy as stratified by attenuated status groups.I also discuss the methodological promise of digital texts for sociological inquiry.

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