How mass media attract political elites’ attention

Abstract

Abstract Political agenda‐setting research has shown that policy makers are responsive vis‐à‐vis media priorities. However, the mechanisms behind this effect have remained understudied so far. In particular, agenda‐setting scholars have difficulties determining to what extent politicians react to media coverage purely because of the information it contains ( information effect ), and to what extent the effect is driven not by what the media say but by the fact that certain information is in the media ( media channel effect ), which is valued for its own sake – for instance, because media coverage is considered to be a reflection of public opinion. By means of a survey‐embedded experiment with Belgian, Canadian and Israeli political elites (N = 410), this study tests whether the mere fact that an issue is covered by the news media causes politicians to pay attention to this issue. It shows that a piece of information gets more attention from politicians when it comes via the media rather than an identical piece of information coming via a personal e‐mail. This effect occurs largely across the board: it is not dependent on individual politician characteristics.

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