The management and marketing of religious sites, pilgrimage and religious events: challenges for Roman Catholic pilgrimages in Croatia.

Abstract

This chapter explores the managerial and marketing challenges facing all relevant stakeholders relating to religious and pilgrimage sites, while also addressing a combination of sacred and secular motivations for visitation. Practical issues of site management are explored to demonstrate how existing holy places are able to combine different functions successfully. A case study is presented of the management and marketing practices at the Shrine of the Mother of God in Marija Bistrica, Croatia.

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