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El articulo presenta la construccion social y cultural que desde la metafora de la moda y la percepcion se hace del Cluster Textil/ Confeccion, Diseno y Moda de Antioquia. Advierte que desde la metafora de la percepcion se estructura la idea de un sistema organizativo con sentidos, esto es un cluster que “ve”, “habla” y “siente”. Un cluster que agudiza los sentidos para captar y analizar el entorno, la competencia, a si mismos, el mercado, las metas, el cliente y la cultura de consumo. Y que desde la metafora de la moda se expresa la mujer, los productos, los espacios, el cliente, la marca, y la cultura de moda objeto del cluster. ABSTRACT The article presents the social and cultural construction that from the metaphor of the fashion and the perception becomes of the Cluster Textil/ Confeccion, Diseno y Moda de Antioquia. It notices that from the metaphor of the perception the idea of an organizational system with senses, this is to cluster that is structured “it sees”, “speaks” and “it feels”. Cluster that it worsens the senses to catch and to analyze the surroundings, the competition, to themselves, the market, the goals, the client and the culture of consumption. And that from the metaphor of the fashion is expressed the woman, the products, the spaces, the client, the mark, and the fashionable culture object of cluster.
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