The Importance of E-mail Marketing in E-commerce

Martin Hudák · Eva Kianičková · Radovan Madleňák

102 citations0/0 files storedProcedia Engineering

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Digital Marketing and Social Media Marketing and Advertising Strategies Spam and Phishing Detection

Abstract

Online marketing is an integral part of e-commerce nowadays and includes many different ways of company's presentation, such as e-mail marketing, content marketing, social media, affiliate marketing and so on. The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective communication tools. The part of the article are also fundamental metrics used in e-mail marketing such as delivery rate, open rate and click through rate. In the end of the article are recommendations and suggestions for creating of successful e-mail. The eyetracking technology was also used to analyze the gaze of Internet users at mailbox.

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2016The Power of Eye Tracking in Economics Experiments

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2024The Impact of Electronic Sales Promotion Tools on Consumers’ Purchasing Behavior Decision Towards Consumable Goods: A Case of Jordan

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