E-commerce in Indonesia

Abstract

The purpose of this study is to identify relationships between trust, convenience and purchase decision for shopping online in Indonesia. We do set variable trust in eight sub-variable, conveniences in five sub-variable and purchase decision in four sub-variable. We use regression analysis to describe how trust and convenience affect the customer to purchase services and goods by online. We collect the data by online questionnaire from 118 respondents. The finding of this research study show that trust and convenience is significantly positive effect to purchase decision for customer in Indonesia. The findings may be useful for online store owner in treating consumer by trust and convenience improvement.

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