Grenzeloos groeipotentieel: Waarom kopen Nederlanders bij webwinkels in het buitenland?

Sjoukje Goldman · Rick Heldoorn · H. van Herk

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E-commerce and Technology Innovations International Business and FDI Consumer Market Behavior and Pricing

Abstract

In 2014 bestelde de Nederlandse consument voor 250 miljoen euro aan kleding en schonen bij de Duitse webwinkel Zalando. Toch maken weinig Nederlandse retailers zich zorgen over buitenlandse concurrentie op internet. Terecht?

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