Challenges Assessment for the E-Commerce Industry in India

Anand Vyas · Sachin Gupta

12 citations0/0 files storedJournal of Global Information Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian Economy is proliferating day by day and E- commerce industry is playing an imperative and laudable role in its progress. Still there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of online shopping has been quite a tough task for the E-commerce industry. According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing 1995Institutions and organizations 1999Electronic Commerce: A Managerial Perspective 1996Organizational Responses to Crisis: The Centrality of Trust 2001Designing and evaluating e-business models 2001E‐business model design, classification, and measurements 2001E-Commerce Readiness: Institutional Environment and International Competitiveness 2003Environment and Policy Factors Shaping Global E-Commerce Diffusion: A Cross-Country Comparison

Cited by

2019Understanding Country Level Adoption of E-Commerce 2022The Role of Technology, Government, Law, And Social Trust on E-Commerce Adoption 2019Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics 2025Challenges and Opportunities of E-Commerce Penetration in Rural Areas of India: A Literature Review

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.