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This research analyzes the competitive advantages of differentiation that could get the factories located in the Province of Vélez and Ricaurte with obtaining the origin designation for “Bocadillo Veleño en hoja de bijao”. Through a comparison of “Queso Paipa” and “Bocadillo Veleño” the processes of rural development in the region is demonstrated. The comparison made between the two products allow analyzing the context of the two cases studied and highlight the role of associativity in local development of both territories (Province of Velez and Paipa). Finally, it identifies that in the case of “Queso Paipa” creating association processes were necessary to obtain the origin designation, in the case of “Bocadillo veleño”, the existence of the associativity facilitates obtaining such legal protection.
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