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Non-customers as initiators of radical innovation · Study

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ArticleNon-customers as initiators of radical innovation

Stav Rosenzweig2017

Article2017

Non-customers as initiators of radical innovation

Stav Rosenzweig

10 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Innovation and Knowledge Management Innovation Diffusion and Forecasting

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References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1990Absorptive Capacity: A New Perspective on Learning and Innovation 2007Theory Building From Cases: Opportunities And Challenges 2003Evolving to a New Dominant Logic for Marketing 1986Case study research: Design and methods 1998Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance

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Year2017

Typearticle

Published2017-07-19

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations10

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.indmarman.2017.06.013

openalex_workW2736628156

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